Are you somebody who wants to learn how to start writing a blog but can’t think of a niche? Do you have multiple interests and want to express them in writing?
Learning how to start writing a blog without a niche can be a challenge. When I first started blogging, all of the advice online pointed to niching down.
But is that really necessary?
The answer is a little complicated.
There are ways to blog without a niche. But the truth is that having one is definitely a big help when trying to grow and monetize a blog.
In this article, I’ll explain step by step how anyone can start a blog without a niche and still be successful.
How To Start Writing a Blog
Starting a blog is easy.
The hard part is growing it.
To learn how to start writing a blog, you first must get the essentials out of the way. Hosting, themes, pricing, all of that stuff needs to get figured out.
Once that’s done, the next step is to pick a niche. Most people begin their blogging journey with this step. And honestly, it’s a good path. Choosing a niche from the start helps you organize some ideas and keywords. Right off the bat, you have something to write on your new blog!
However, without it, trying to build an audience can be like hammering your head against the wall. Trying to monetize will also be a challenge since you’ll have fewer options.
These are the problems that you will face as a blogger without a niche. The rest of this article is going to explain how to get around these obstacles.
You can do it with a proper plan in place.
What is a Niche and Why Use It In Blogging?
A niche is basically just a focus of interest for a blog.
For example, let’s say you want to blog about pets. Pets become your niche, and all of your blog’s content must relate to pets.
Similarly, let’s say you want to talk about dogs. Dogs is a niched down version of pets. So instead of talking about all pets, you’ll focus only on dogs.
Blogging niches are just topics. They’re used to target a specific group of readers.
I Don’t Have a Niche, is That Okay?
The short answer is yes, it’s okay not to have a niche. Yet, the long answer is a little more complicated.
The truth is that a blog niche is just part of a bloggers business plan. It’s a focus that bloggers use to attract specific customers and clients. But there is no evidence that a blog niche is required to see success.
It only has been proven to help certain kinds of blogs.
So, a niche is not a deal-breaker.
There are plenty of successful blogs that don’t have one. The ones that do require a niche are known as niche blogs.
Niche blogs are looking to sell some kind of product or service. That’s why they have to niche down so far.
If that’s not your goal, it’s okay to write about a broader topic.
What Are Your Goals?
What are your goals with blogging?
I want you to think about this since it does matter. Starting a blog without a niche is doable, but you still need a plan. Having goals is part of that plan.
Think about why you want to start a blog. Is it to make money? For Your career? Or is it to get a job?
All of these questions are important to ask. If money doesn’t matter to you, then having a niche is less important. However, if making money is your goal, then niching down is going to be more crucial.
It all depends on what you want.
Top Niches For Blogging
When you begin learning how to start writing a blog, you may look to Google for advice. SEO experts recommend choosing one of the more popular niches. These niches have the most search traffic, and they’re also the most profitable.
Some of them include:
- Digital Marketing
- Making Money Online
Even if you blog without a niche, chances are that you must be interested in at least one of the topics above. Unless you literally want to write about what you had for breakfast, it’s a good idea to settle with one of those broad niches.
However, don’t get it confused. I’m not saying to pick a niche and talk about it forever. I’m just suggesting that you chose one to start and then gradually move on to other topics.
For instance, have you ever played Pokémon?
It’s sort of like picking one of the three starter pokemon in the game. The games make you pick one out of three starter Pokemon. As you progress, you begin catching more Pokemon and rely less on the original ones.
Blogging is very similar to that.
Pick a broad and popular niche at first. Then, once you’ve acquired some experience and traffic, you can start absorbing other topics into your blog.
Since these niches have a ton of search traffic, it can be easier to find good topics that are also profitable. They also have a ton of opportunities with courses and affiliate marketing.
Pick the one that you’re really interested in and start writing content.
What Kind Of Blog Should I Start?
The type of blog you should start depends on your goals and interests. Blogging has changed a lot in the last 20 years or so. Older kind of blog content has moved over to other platforms like YouTube. People don’t write about themselves online as they once did.
And there’s a reason for that.
It’s because Google has evolved into a question and answer machine. Google is a search engine where people ask questions. A blog’s purpose is to provide answers to those questions.
Writing about what you had for breakfast doesn’t help users on Google.
However, just like anything else, there’s a catch.
Different kinds of blogs have formed over the years: Personal blogs and business blogs. I explain the difference between the two in a previous post. Personal blogs give you more flexibility to write about different topics.
Your blog needs to help people solve their problems. Company blogs promote products that can help others with issues they have. A personal blog is about you and what you can do to help other people.
So, as someone who doesn’t want a niche, it makes more sense to start a personal blog.
No Niche Blog Examples ( That Can Work)
There are two types of blogs you can start without a niche. One is a personal blog where you only write about your hobbies and daily life. The other is also a personal blog, but one that shares your knowledge and expertise on something.
The difference between the two is that one offers answers to what users are asking on Google. While the other is just a way to write about your thoughts online.
For example, let’s say I work as a fitness trainer, and I want to start a fitness blog. I begin by writing all kinds of how-to articles and guides dedicated to helping other people with fitness.
However, on the side, I also like writing about my family, friends, hobbies, and daily life. There’s nothing wrong with adding personal content to a blog.
Not every article has to bring in traffic through Google.
If some people are interested, they’ll check out your other content. If not, then no harm is done. The most important thing is that you mix different types of content.
Instead of just writing about yourself, you can fuse those personal articles with other more SEO focused content.
That’s one way to blog about different topics and be successful.
How To Start Writing a Blog With No Niche Step 1: Pick a Broad Topic
If you want to blog without a niche, you should pick a general topic. It doesn’t have to be specific. You just need something that’ll give your blog a unique style.
You see, starting a blog without a niche causes two problems.
- It’s Much Harder To Market
- It’ll Take Much Longer To Grow
It could even be difficult to think of ideas for posts. That’s why it’s better to start off with a broad topic. Your blog still needs some kind of identity, even if it won’t have a niche.
For example, my blog is about personal finance and making money. But I also write about digital marketing, blogging, and writing.
But there’s a catch.
I try to relate all of my blog posts to money in some way. So when I write about digital marketing, I’ll discuss how to make more money from it. If I’m writing bout blogging, it’ll involve advice on making money through a blog.
It’s all about picking a broad enough topic to where you can squeeze in other kinds of content.
Starting a Blog With a Unique Style
A unique style gives people an idea of what your blog is. Blogging without a niche is doable as long as you can get people coming back to your website.
Many bloggers end up getting bored of their niche and even lose interest in it completely. What happens if you start a blog about dogs and get bored writing about them?
It won’t be easy to change course after that!
However, with a broad enough niche, you won’t have that problem.
It’ll be much easier to start a personal finance blog and transition over to other topics.
But you don’t want to be writing about finance and then write about pets on the same blog. By doing that, you run the risk of confusing people. It’ll also be harder to sell products or services in that case.
It’s better to write about different topics that are related. Pets and finance have nothing in common. But business, marketing, and personal finance do. So it’s all about planning your content the right way and marketing yourself as an expert.
How To Start Writing a Blog With No Niche Step 2: Personal Branding
The second step to starting a blog without a niche is to build a personal brand. Personal brands are powerful marketing tactics used to promote a person.
The key to successfully blogging without a niche is to have a personal brand. Your brand will make you an authority on different topics. For instance, if someone sees you on Neil Patel’s podcast talking about digital marketing, they’ll assume that you know a lot about it.
Don’t make the mistake of not learning how to market yourself. Try to get featured on different sites and platforms to boost that personal brand.
That is how you can blog without a niche and get away with it. This strategy takes care of the first problem of blogging without a niche.
There are a few ways to get started.
Start Guest Blogging
Guest blogging is one way to build credibility and enhance your personal brand.
The goal is for you to start building authority on the other topics you want to write about. However, do a few guest blogs in your main niche first.
If you have a personal finance blog, guest post on other personal finance websites. Then, pitch to blogs that have content on different topics. If later you want to write blog posts on digital marketing, then pitch to digital marketing blogs.
Use them as a platform to promote your brand.
Eventually, you can start pitching to big names like Forbes and Entrepreneur. You can then use those names on your website to show people that credibility.
The point of doing this is to earn the reader’s trust. It’s okay to write about different topics, but how can readers trust that you know what you’re talking about?
Now, if I see that you’ve written for Forbes, Businesses Insider, or Wall Street Journal, then I’ll feel pretty secure about reading your content.
Start a YouTube Channel
YouTube is a great marketing platform for bloggers. Statistics show that bloggers who also have a YouTube channel do better in search results. The best part is that you can start a YouTube channel about anything.
That’s right, anything.
Unlike blogging, there’s no full-proof content strategy that’s going to get you tons of views. YouTube is sort of an enigma in that regard. It’s hard to predict what makes some YouTubers more popular than others.
You can start a YouTube channel about all of the things you want to blog about. If your videos are of high quality, people will watch them. You can then link your blog to your YouTube channel and even start getting direct traffic from it.
It’s a decent alternative to the traditional blogging route.
However, there are two things to keep in mind.
Viewers on YouTube are looking for:
- Entertaining Videos
- Informative Content
The key to being successful on YouTube is to be both entertaining and offer good information. I see a lot of bloggers fail in this regard. They don’t get that YouTube requires personality.
Highlight your personality and create quality videos. Be yourself, and you will start expanding that personal brand even further.
Do Some Blog Writing On Medium
There’s a cool platform out there called Medium.
It’s like YouTube for writers.
Writing on Medium is a great way to build a personal brand. Likewise, you don’t necessarily need a niche on Medium. The audience is already there, so you don’t have to go looking for them.
That means you can write an article and start seeing traffic much faster than on your own blog.
If you begin writing high-quality content on Medium, people will read it. It’s a way to experiment with different topics before actually writing about them on your blog.
Make sure to write a nice bio and link your blog to it. Readers on Medium will see it and go to read your other content.
Create a Second Blog
Lastly, the final step to building a personal brand is to create a second blog. Having a second blog is an advantage for those who don’t want a niche.
It gives you another platform to write about other topics.
Here are a few ways to go about this:
Split up your niches between the two blogs– If discussing more than one thing is a problem, split them up. Write about personal finance and making money online on one blog. Then write about marketing and lifestyle on the other.
Use the Second Blog To Promote Your Main Blog– Having a second blog can help promote the work you do on your main blog. Use it to write about the different topics you have on the main blog and go in more depth.
Link Between Them and Boost Your Brand- Many bloggers have more than one website. You can interlink between your two blogs and begin building a personal brand empire.
One for play and one for work– You could always use one for fun and one for business. Try niching down for one blog and then use the other blog to write about anything.
How To Start Writing a Blog With No Niche Step 3: Content Strategy
Once you got your personal brand campaign up and running, the next step is to implement a content strategy. The content strategy will be implemented on your blog.
You’ll have to write articles that satisfy readers and get them to subscribe to an email list. At the same time, you can’t risk running out of ideas.
Here are some ways to go about this:
- Start with a general topic ( Let’s say personal finance)
- Write at least 20-30 articles on personal finance
- Build your personal brand
- Start writing other related content on your blog ( Like marketing or life-style)
- Write about personal finance again
- Rotate the content.
A blog still needs an identity. It’s okay to start writing about other topics. As long as you have a content strategy in place, it’s doable.
However, you still need that broader niche to give people a feel for what the site is about.
Rotate different topics and ideas, but don’t ever stop writing about your main niche. That way, the people who originally came to your blog for personal finance will still be satisfied.
And who knows?
Maybe they’ll go and read some of your other articles as well.
Blog Post Ideas For Your Content Strategy
There are a few types of blog posts that you can fit into your strategy. These posts are mostly content that can be published on any blog, no matter what niche.
Some of those ideas include:
News and Trending Topics– Most blogs can add the news into their content strategy. You can blog about new trends or breaking news on anything. Furthermore, trending topics are great since there will always be trending news. That means endless things to discuss on your blog.
Blog about blogging– Realistically, any blogger can write about blogging. That is because every blogger has had to learn how to blog. You can share what you learned with your audience.
Use Quora: Quora is helpful when trying to come up with blogging ideas. Since you don’t have a niche, you must find topics that have some decent search traffic. Anytime a Quora thread is on page one of Google, it’s a good sign that the topic has some search traffic and little competition.
Accept Guest Posts– We already talked about guest blogging on other websites. However, it’s also a good idea to accept guest posts on your blog. That will allow your blog to have fresh content. It’s also a chance to get people who have authority in the topic you want to write on your blog.
How To Start Writing a Blog With No Niche Step 4: Monetize
Having a blog without a niche means it’ll be much harder to monetize.
Think about it for a minute.
If you have one topic which you focus on, there are several ways to monetize it. For example, you can sell a product or a course. Ads and affiliate marketing are also great options. Plus, any kind of sponsorships you can get.
Trying to monetize without a niche is much more difficult. Because, anytime people want to buy a product from you, they are attracted to your specialty. So, picture being a financial advisor and starting a personal finance blog.
Readers will buy your course or product since you’re an expert. However, without a niche, it becomes more difficult to convince people of that expertise. The same goes for ads and affiliate marketing as well.
Advertisers like to work with niche blogs.
It’s better for them since they have a good idea of the type of person reading your blog. Likewise, affiliate marketing works best for niche blogs. It becomes easier to narrow the focus and market one topic at a time.
But it’s not impossible to monetize a blog with no niche.
Just like with anything else, you need a strategy.
How To Make Money Blogging Without a Niche
One of the best ways to make money blogging is through personal branding.
It’s also a way to diversify your income.
It’s possible to earn money from writing guest posts and publishing on Medium. Some bloggers even end up becoming freelance writers. Freelance writers earn money writing for other businesses and blogs.
However, don’t forget that you learn many marketable skills as a blogger.
Think about what you had to learn while blogging.
You’re most likely proficient at:
- Social Media
- Web Design
- Photo Editing
Writing a blog helps you develop and even master a variety of skills, regardless of your niche. You can create a course and teach those skills to your readers. Make sure to focus on collecting emails through an email list. That’s where most of your customers will be.
Affiliate marketing can work too. Although, you will have to try different products before writing about them. Finally, ads can be a little help, but I’d recommend staying away from them.
They slow down your site, and you might be better off by promoting other things like courses.
To conclude, learning how to start writing a blog without a niche doesn’t have to be a burden. Plenty of people have done it, and they have succeeded. Yet, I’ll say that it does take careful planning and execution.
You can’t start a blog without a niche and expect to see results right away. I think this is how many bloggers get frustrated and end up quitting.
The point of this article was to show how blogs can be flexible with their niches. There is a big difference between a specific niche like dogs and ones like business and marketing.
If I’m going to read a blog about dogs, I expect to see nothing but content relating to canines.
However, that’s not true regarding broader niches like business, marketing, and even personal finance. There’s also the importance of bulding a personal brand.
Getting your name out there will help make you an authority on different topics. That can give you the leverage to start blogging about other topics. Those topics can also be better monetized and promoted to grow your blog.
It’s all about taking both sides of the argument. There’s obviously value in having a niche, but there’s also a lot of joy in writing about different stuff that interests you.
Following what I listed above will help you learn how to start writing a blog without a niche successfully. In a way where you can grow it, make money, and potentially turn it into a passionate career.